MailChimp makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. Unlike some of their competitors, they don't "dumb things down." They take extremely powerful tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking), and they make them accessible to anyone. And because their platform uses an open API, it's easy to integrate internal systems (like Salesforce) and web applications (like Magento and Drupal) with their email marketing engine. That's why over 80,000 users, who range from small 1-person startups to Fortune 500 corporations use MailChimp.
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